Cookie Policy

Last updated: 10 March 2025

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, provide information to site owners, and enhance user experience. This policy explains how MASH Virtual Ltd uses cookies and similar technologies in compliance with the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR.

2. How We Use Cookies

We use cookies and similar technologies (pixels, web beacons, local storage) for the following purposes:

  • Essential functionality: Enabling core features like authentication, security and session management
  • Performance and analytics: Understanding how visitors use our site to improve functionality
  • Personalisation: Remembering your preferences and settings
  • Marketing: Delivering relevant advertisements and measuring campaign effectiveness

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for our Services to function. They cannot be disabled.

Cookie Purpose Duration
session_id Maintains your login session Session
csrf_token Security — prevents cross-site request forgery Session
cookie_consent Records your cookie preferences 1 year

3.2 Performance and Analytics Cookies

These help us understand how visitors interact with our website. Set only with your consent.

Cookie Provider Purpose Duration
_ga, ga* Google Analytics Distinguishes unique users, tracks page views 2 years
_gid Google Analytics Distinguishes users for 24-hour period 24 hours
_clck, _clsk Microsoft Clarity Session recording and heatmaps 1 year

3.3 Functional Cookies

These enable enhanced functionality and personalisation. Set with your consent.

Cookie Purpose Duration
locale Remembers language preference 1 year
theme Remembers display preferences 1 year

3.4 Marketing and Targeting Cookies

These are used to deliver relevant advertisements and track campaign performance. Set only with your consent.

Cookie Provider Purpose Duration
_fbp Meta (Facebook) Tracks visits across websites for ad targeting 3 months
li_sugr LinkedIn Browser identifier for ad analytics 3 months
IDE Google Ads Retargeting, campaign optimisation 13 months

4. Social Media Cookies

If our site includes social media features or share buttons (LinkedIn, Facebook, Instagram, X/Twitter, YouTube), these platforms may set cookies to:

  • Enable content sharing
  • Track whether you are logged in to their service
  • Build a profile of your interests for targeted advertising

These cookies are controlled by the respective platforms. Please refer to their cookie policies for details:

5. Your Cookie Choices

Under PECR, we must obtain your consent before setting non-essential cookies. You can manage cookies in the following ways:

  • Cookie banner: When you first visit our site, you can accept or reject optional cookie categories
  • Browser settings: Most browsers allow you to block or delete cookies via their settings (Chrome, Firefox, Safari, Edge)
  • Opt-out links: Google Analytics — Google Analytics Opt-out

Note: Blocking essential cookies may prevent parts of our Services from functioning correctly.

6. Similar Technologies

In addition to cookies, we may use:

  • Web beacons / pixels: Small images embedded in emails or web pages to track opens and conversions
  • Local storage: Browser storage used to save preferences and session data
  • Fingerprinting: We do not use browser fingerprinting for tracking purposes

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

8. Contact Us

For questions about our use of cookies: